It’s interesting to listen to persons demanding to know the ROI on Social Media marketing but are ignoring their ROI for traditional marketing. Whether you are doing Digital Marketing, Traditional Marketing or both it is essential to know that what you are doing is working. Knowing what not to focus on to determine marketing success is just as important as knowing what to focus on.
In my article in the Jamaica Observer, I have outlined my thoughts on what you should measure as your main Key Performance Indicators (KPIs) for your Social Media marketing programme. I also ensured to point out that your Friends and Followers counts are not the main KPIs to measure to determine success. Here is the link to my article http://www.jamaicaobserver.com/business/Stop-wasting-time-counting-social-media-fans-and-followers-_15238852
I would love to receive your comments and feedback here.